Study shows what visitors are actually looking at when they view a business or brand page on Facebook. Most important: the wall, indicating that a basic Facebook page can be very effective (no need to get fancy!).

You can get started in just a few minutes using your logo, a few photos, and information about your business from your website or offline marketing material (i.e. a brochure).

Or you can let an expert do it for you – I’ve been creating (and managing) Facebook pages for years.