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So far fullserve has created 91 blog entries.

Create a LinkedIn Company Page


What is a LinkedIn Company Page? Facebook has business pages... LinkedIn has company pages. Their set up and functions are very similar but their audience is different. Who Should Have a LinkedIn Company Page? If you are B2B (business to business) or your target audience is made up of business professionals, LinkedIn company pages are a [...]

Get a Google Alert When Your Business Name is Mentioned on the Internet


Did you know you can create a Google Alert? It's easy and a useful tool to monitor your online reputation. You can use it to find out when your name (or business name) is mentioned. You can also use it to monitor products or services or the competition. How to Create a Google Alert 1. [...]

Do You Know About Todays Workshop?


Did you know Tanya Bennett is the founder of todaysworkshop.com? You probably know her as the owner  of Full Serve, but she is also a coach and instructor. Tanya originally created Todays Workshop in 2011 as a resource for business owners and entrepreneurs who participated in her Business Communications and Social Media workshops or attended one [...]

How to Add a User to Your Google Analytics Account


It is easy to add new users so that they can view and analyze your website's traffic in Google Analytics. Here are step by step instructions if  you want to provide a team member or a service provider with access to your Google Analytics account. Adding A User to Google Analytics 1. Go to google.com/analytics and [...]

Facebook Ads: A Glossary of Terms


Here are some definitions of terms used to measure the performance of Facebook ads: Objective What was the intended outcome of the Facebook ad? (Tip: it's important to answer this question first, before you start spending money on advertising!) Examples of objectives: page likes, link clicks, page post engagement, local awareness, event responses. Note: Facebook is currently transitioning over [...]