If you opted for Full Serve’s basic SEO Starter Kit, we will send you notification that your analytics account has been set up and that you have been added as an admin.

If you have subscribed to our SEO Monthly Service Package or SEO Quarterly Service Package (often part of a larger service package, including social media, content creation, and IT Support), we monitor your analytics for you and we use the data to improve your SEO performance. We also add you to the account and send you the information, just in case you want to take a look for yourself.

We send you the link to Google Analytics with login information (usually your gmail address, if you have one- you need a Google account to access Analytics), along with a link to this article.

Here are some instructions and screenshots to help you navigate Google Analytics:

1. Go to www.google.com/analytics/.

2. Click on the blue button ‘Access Analytics.’ (If you’re not already signed into to your Google account, it will prompt you to sign in at this point).


3. Your account will show up. Already you can see some interesting information, such as how many visitors have been to your site and how much time they spend on your site. Note that the data is for a specific time period (shown above the gray info box, on the right).

The bounce raterepresents the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site” (wikipedia).


4. Click on the name of your site (in the ‘name’ column) and you are taken to a new info box. There should be a green tick mark to indicate that your analytics account is active.

When you click on the view reports, you get access to numerous reports about your site activity.


Just a few things you can find out from Google Analytics:

  • where your visitors are coming from
  • how many were new visitors (rather than repeats)
  • how many people are using iPads or iPhones to access your site
  • how many people are arriving via Google, how many via Facebook, etc.
  • what keywords are sending traffic to your site
  • which pages are getting the most views