Still wondering if you should take advantage of those free advertising credits you got from your hosting provider or whether an email marketing campaign is a good idea? Check out the article at link above from Marketing Trenches: it’s an article by guest poster Michael Teitelbaum (‘Digiital Marketing Self-Checkup: Are You Following These 10 Best Practices?”).

I love how he recommends a SWOT analysis – I conduct one of these on my own business quarterly, a very valuable tool (not just for marketing, either).