Create a LinkedIn Company Page

What is a LinkedIn Company Page? Facebook has business pages… LinkedIn has company pages. Their set up and functions are very similar but their audience is different.

Who Should Have a LinkedIn Company Page?

If you are B2B (business to business) or your target audience is made up of business professionals, LinkedIn company pages are a great idea. They are also useful if you are hiring and can be an effective way to tell your connections about your business. The link to your site from your company page may also improve your website’s SEO rankings, depending on who you ask. Either way, it is another potential stream of referral traffic for your site.