What is a Cache? How Do I Delete It?

2018-06-20T09:25:53-07:00

Another common question that we thought would be helpful to share with Full Serve clients: What does caching mean? And how do I delete my cache? A web cache (or HTTP cache) is an information technology for the temporary storage (caching) of web documents, such as HTML pages and images, to reduce server lag. - Wikipedia Browser Cache [...]

Create a LinkedIn Company Page

2017-05-10T10:23:52-07:00

What is a LinkedIn Company Page? Facebook has business pages... LinkedIn has company pages. Their set up and functions are very similar but their audience is different. Who Should Have a LinkedIn Company Page? If you are B2B (business to business) or your target audience is made up of business professionals, LinkedIn company pages are a [...]

Get a Google Alert When Your Business Name is Mentioned on the Internet

2017-05-23T09:18:38-07:00

Did you know you can create a Google Alert? It's easy and a useful tool to monitor your online reputation. You can use it to find out when your name (or business name) is mentioned. You can also use it to monitor products or services or the competition. How to Create a Google Alert 1. [...]

How to Add a User to Your Google Analytics Account

2017-05-23T09:18:39-07:00

It is easy to add new users so that they can view and analyze your website's traffic in Google Analytics. Here are step by step instructions if  you want to provide a team member or a service provider with access to your Google Analytics account. Adding A User to Google Analytics 1. Go to google.com/analytics and [...]

Facebook Ads: A Glossary of Terms

2017-05-23T09:18:39-07:00

Here are some definitions of terms used to measure the performance of Facebook ads: Objective What was the intended outcome of the Facebook ad? (Tip: it's important to answer this question first, before you start spending money on advertising!) Examples of objectives: page likes, link clicks, page post engagement, local awareness, event responses. Note: Facebook is currently transitioning over [...]