1. Sign in to your Google Ads account. Direct access to Google Ads here: https://www.google.ca/adwords/ 2. Click on the gear-shaped (flower-shaped) icon at the top right. 3. Select Preferences 4. Click on Account Settings. 5. Click on +User button to add a user.
Here are some definitions of terms used to measure the performance of Facebook ads: Objective What was the intended outcome of the Facebook ad? (Tip: it's important to answer this question first, before you start spending money on advertising!) Examples of objectives: page likes, link clicks, page post engagement, local awareness, event responses. Note: Facebook is currently transitioning over [...]