Facebook Ads: A Glossary of Terms

2017-05-23T09:18:39+00:00

Here are some definitions of terms used to measure the performance of Facebook ads: Objective What was the intended outcome of the Facebook ad? (Tip: it's important to answer this question first, before you start spending money on advertising!) Examples of objectives: page likes, link clicks, page post engagement, local awareness, event responses. Note: Facebook is currently transitioning over [...]