How to Add a User to Your Google Analytics Account


It is easy to add new users so that they can view and analyze your website's traffic in Google Analytics. Here are step by step instructions if  you want to provide a team member or a service provider with access to your Google Analytics account. Adding A User to Google Analytics 1. Go to and [...]

What is the difference between Keywords and Search Queries?


You will see these two terms used in reports generated from Google Analtyics and there are always questions - what is the difference between search queries and keywords? What are Search Queries? Search queries are words people type into the search engine which results in your site popping up (but not necessarily clicking through). Search Queries reports [...]