What Does Google Analytics Do? Your Google Analytics account collects valuable information about site traffic, visitor demographics and behaviour and more. If connected to Google Search Console it can also provide you with information about position in search results, impressions, and click through rates for search queries. You can also connect it to other tools [...]
SEO is an acronym for search engine optimization. The world of SEO can be like the wild west - watch out for the people wearing black hats. If you get a phone call offering you a free Google listing or promising you a spot on the first page of search results - this is not [...]
It is easy to add new users so that they can view and analyze your website's traffic in Google Analytics. Here are step by step instructions if you want to provide a team member or a service provider with access to your Google Analytics account. Adding A User to Google Analytics 1. Go to google.com/analytics and [...]
You will see these two terms used in reports generated from Google Analtyics and there are always questions - what is the difference between search queries and keywords? What are Search Queries? Search queries are words people type into the search engine which results in your site popping up (but not necessarily clicking through). Search Queries reports [...]
