YouTube Tips – the Basics

  • Use the YouTube channel associated with the same google account you used to create your business listing and G+ page so that they are connected. You can always add other managers and users to your YouTube Channel so that you can access from the Google account that is most convenient for you and also provide access to other members of the team.
  • Be Consistent – Style your YouTube Channel to match your online presence elsewhere.
  • Include text that describes the video content in the description section when you upload it: include the keywords for the topic, your name and/or business name and location (if relevant). This helps your video show up in results because bots can’t watch videos – they need to crawl the text associated with the video.
  • Pick a good looking video thumbnail! You don’t want your video to be frozen on a funny facial expression.
  • When it comes to videos lighting and sound can make or break you – be sure to have good lighting and clear sound.

Here is an example of a video made by a naturopathic doctor in Lynnwood Washington for Interactive Health Clinic. It has a lot of great elements, including: the use of some images to break up the ‘talking head’ style of video, intro/outro shots, music, and a call to action at the end.

YouTube Tips – Next Level

  • Have your logo and business name printed out and post it on the wall behind you during filming.
  • Thank the viewer for watching and and include a call to action at the end of each video (subscribe, visit the website, come in to the store, etc).
  • Use YouTube to edit your video – you can add a intro/outro, music, and more using the free editing features.